Resource Repository


The goal of this evolving web site is to become the hub of information about public radio stations with institutional licensees. The first two sections, Governance, and University Relations are the primary focus of the University Station Alliance initiative. However, stations have requested that the site be expanded in order to provide a "one stop shop" for university-licensed stations. To that end, the USA has gathered a variety of articles from stations and from experts inside and outside the public radio system.

To make it easier to find the ever-growing list of documents, we have constructed this page much like one would build a radio station, reflecting the departments one would find at a typical public radio station: Governance, Administration, Marketing/Development, Programming , Engineering and USA Surveys & Other Business. We hope you find the USA web site to be a valuable resource. To help expand the offerings here, please contact Craig Beeby if you have developed materials you think would be helpful to colleagues.

--Thanks to KMSU, Springfield, Missouri, for its HLC Self-Study Response.
--Thanks to WUWF, Pensacola, Florida, for Questions and Answers about Public Radio with University of West Florida President John C. Cavanaugh.

Thanks to George Lombardi and affiliate WSHU, who responded to a request for information from another a U:SA affiliate, for allowing us to post his station's policy and procedures for fundraising.

100% of the funding for the University Station Alliance comes from stations that are a part of the public radio system. The Resource Repository is one of the tangible byproducts of that financial support. Stations have also provided intellectual support, as many of the documents are submissions that have been developed by managers who subsequently wish to share them with colleagues. We thank you for both and for helping make the USA possible.

Governance

Questions and Answers about Public Radio with University of West Florida President John C. Cavanaugh

 

Results of a Self-Study from Southwest Missouri State University

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

 

 

 

University Relations/Internal Marketing

University Tenets of Public Radio Station Ownership & Operation - Craig Beeby, USA April 2008

Faculty and Citizen Statements of Support:

Word doc Baylor Faculty Resolution/Presidential Endorsement, Larry Brumley, KWBU-FM

 

Word doc Faculty Support Statement, Jim Sigler, KUMR-FM

 

University Administrator and Professional Observations:

 

 

 

 

 

 

Quantifying Worth and Communications Vehicles:

Quantitative Worth Worksheet - Determine Public Service & Public Relations Values - USA Jan 2009

University Licensee Cash Support Survey Results - Craig Beeby, USA May 2008

NEW: HLC Self-Study for SMSU Broadcast Services (KMSU-FM)

 Word doc Accomplishments Statement, Patty Cahill, KCUR-FM

 

PDF doc Bringing Campus to Community (Monthly Mailer), Dave Edwards, WUWM-FM

 

 

 

 

 

 

 

 



 

 

 

 

Op-Ed Pieces - Internal Marketing

HTML fileApproach: Avoidance or Not, Linda Carr, University Station Alliance

 

 

 

 

 

 

Op-Ed Pieces - Public Radio in the Year 2020:

 

 

 

 

 

Administration

 

 

 

Personnel:

 

 

 

 

 

 

 

Strategic Planning and Values Statements:

 

 

 

  • Word doc Credo, Lance Linares, Community Foundation of Santa Cruz County

 

 

 

 

Marketing and Development

Fundraising and Development (general):

 

Marketing:

 

 

 

On-Air Fundraising:

 

 

Major Giving:

 

Underwriting:

 

 

Grants:

 

 

Planned Giving:

 

Capital Campaign:

 

Programming

 

 

 

 

 

 

 

 

 

 

 

 

 

Engineering

 

 



 

 

 

 

USA Surveys & Other Business

 

  • In 2006, USA founder Linda Carr resigned. Madison Hodges, long familiar to public radio colleagues from his days as General Manager of WFSU/Tallahassee and at NPR's Member Services, was hired as Executive Director. In her Final 2005 Report, Linda briefed affiliates on grant support from the Corporation for Public Broadcasting, and on her departure and Madison's arrival.

 

 

 

 

 

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