In realizing this mission and in harmony with the mission of its licensee, Pacific Lutheran University,

KPLU presents the highest quality public radio programming;

KPLU responds to the public and serves community needs;

KPLU serves all of its constituents equally with prompt, courteous attention;

KPLU fosters a professional work environment which encourages creativity, mutual respect and personal growth;

KPLU adapts to improvements in technology which enhance the quality of its products and services;

KPLU pursues funding partnerships that maintain the station’s integrity and promote long-term financial stability.