The US:A Receives a Grant from CPB - The Cost
of Doing Business
The Cost of Doing Business grant involves three basic components.
A Cost:Benefit Module is the cornerstone of the proposal. It assigns dollar
values to the operating costs of a traditional setting as compared to community-licensed
settings. Through comparative data, this vehicle will allow managers to make
more informed decisions about which model is most cost-effective for a given
station. CPB requested that an element be included in the proposal whereby
the U:SA will gather innovative governance models so that stations
entertaining a governance change will have samples to reference and use as
resources. The third element of the proposal is a Quantifiable Worth Statement – a
mechanism for quantifying stations’ worth, a defensive measure in the
face of pending budget cuts by licensees.
Fourteen Stations will participate in the Cost of Doing Business project.
The U:SA is currently identifying those stations, along with the consultants
who will lead the efforts. Ultimate approval of these choices will come from
CPB. The U:SA is also working on a method to involve the entire university-licensed
community in the grant process. This is being done for two reasons. The U:SA has
been an inclusive initiative from the outset. Although all will benefit later
from what is gained from the 14 stations’ involvement, we wish to develop
a method so that all willing stations may participate. Secondly, there
is a wealth of wisdom and creativity among the managers in this system. Harnessing
that wisdom will make for a richer and more comprehensive end product.
We will keep you posted on the project in 2006 at this web site.